Well, finding The Zero Waste Home blog goes to show me that assuming and stereotyping are no good.
This all-white no-clutter house is the California project of the Johnson family. Together, the four of them produce just two "handfuls" of trash each year. Many of their efforts are chronicled on their blog, along with tips for reducing trash, and product recommendations.
Blog author Bea Johnson lays out her home philosophy right at the top of ever page: "Refuse, refuse, refuse. Then reduce, reuse, recycle (and only in that order.)" It's eye-opening! That "refuse" bit takes most recycler's efforts a step farther. The Johnsons refuse quite a bit by doing things like buying groceries in bulk — by taking glass jars to the store and filling them directly.
AND OMG THE HOUSE. I'm not sure if I'm subscribing to their blog to learn more about their zero-waste lifestyle in order to get a better look at the house. And I don't care.