It’s like that you’ve already read about Todd Koch and Cooper Smith, the real-life dads in JCPenney’s Father’s Day ad… but if not, allow me to introduce you:
The ad features real-life couple Todd Koch and Cooper Smith and their two kids and the text at the top reads:
First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.
All of a sudden I’m feeling like I need to mosey down to my local mall and peruse JCPenney for all that JCPenney offers. GRANTED, I would love to live in a world in which advertising like this isn’t a big deal because we’ve all evolved, but since we haven’t… this is fucking cool. HAPPY FATHER’S DAY, GUYS!
Huffington Post has a Father’s Day post from one of the two dads:
While we had no hesitation in doing the ad itself, we initially girded ourselves for a negative backlash against our family personally. To our surprise, the response has been overwhelmingly positive — shockingly positive, in fact! We’ve received hundreds of emails, Facebook posts, Twitter comments, and cards in the mail from everyone from long-lost friends and classmates to complete strangers in remote parts of the United States and beyond, each filled with heartfelt sentiments of support and acceptance. We’ve even heard from celebrities and other public figures. Sure, there have been some pretty hateful comments and notes, too, but they’re nothing we haven’t heard our whole lives, and, more importantly, they’ve been outnumbered at least 100 to 1 by the positive ones.
Read the full post.