After months of deliberation and many hours of behind-the-scenes technical lever-pulling, button-pressing, server re-configuring, and graphic redesigning, we are officially relaunched under our new name: OFFBEAT FAMILIES!
Of course the new, more inclusive name is the biggest switcharoo, but we’re also excited to introduce you to our newly-transitioned header illustration. We used to think of hir as “blonde soccer mom,” but the new identity is more “blonde soccer butch/stay-at-home-dad/transdad/fey uncle/gender-queer auntie/tomboy daycare provider/whatever ze wants to be.”
We hope that our new name makes it clear that while many of our readers are mothers, we’ve always aimed to be inclusive of ANYONE who’s interested in families — whether you’re pre-parental, in the process of becoming a parent, or choosing to live childfree. This is something we’ve always hoped was clear from our Mission and three years of posts — but it feels good to have the title more immediately inclusive.
This shift to our new name should NOT have any technical impact on readers, regardless of how you follow our posts:
- If you keep up with us via your web browser, none of your bookmarks need to be changed. All offbeatmama.com URLs will redirect to offbeatfamilies.com.
- If you were following Offbeat Mama via social media, you’re already following Offbeat Families on Facebook, Twitter, or Pinterest.
- If you were subscribed to Offbeat Mama’s RSS feed, you should see Offbeat Families’ RSS feed in your reader. We’re keeping the same RSS feed URL.
- If you are subscribed to our email newsletter, you’ll keep getting it same as before.
While all our static informational pages are updated with the new name, we’re definitely not going back through our almost 2000 archived blog posts to update them. Our new name won’t ever change the fact that we were Offbeat Mama for our first three years.
If you’re having any technical issues with the shift, feel free to post a comment below. And if you’re curious about the business backstory, head on over to the Offbeat Empire blog.