Remember Roxie Hunt’s post about arm pit-dying DIY post from last month? Well, it’s been getting some mainstream attention this week — first the LA Times, then the Today Show. Here’s Kathy Lee and Hoda Kotb being horrified by the concept, and decreeing it “freaky”:
As you might expect, they were super negative, but we love Roxie’s public response to the press:
What I would like to say on behalf of myself is that as a woman, I have opted to exercise my freedom to choose the so called “freaky” things I do to my own body, and I feel like this is an important message to spread to other women. Trust your gut. Do what feels right to you. Experiment and don’t judge each other.
We are stoked on the free press, glad the concept of celebrating body hair is finally catching on, and want to stress the fact that the Pit Hair Movement is about much more than pit hair. It is about empowering women to celebrate their bodies, in whatever way they choose.
Kathie Lee and Hoda, we clink our glasses to you for recognizing our efforts, and offer you a challenge: why not grow out your pit hair, color it, and join the pit hair revolution before you judge others. Don’t knock it till you try it. Hell, I’ll even dye it for you!
(Read more on Roxie’s blog, How-To Hair Girl.)
Despite the negativity, we fucking LOVE that Roxie’s post for Offbeat Home & Life got the Today Show to talk about armpit hair. Of course they were dismissive about the concept, but Roxie brought up an issue that was thought-provoking enough that it slightly blew Kathy Lee’s mind. As we’ve said before, in an attention economy, ANY attention is a form of currency. Anything that gets blue armpit hair (and Offbeat Home & Life!) on The Today Show is a tiny win for weirdos everywhere.