If you’ve been reading Offbeat Home for a while, y’all probably know and love Roxie Hunt (the How to Hair Girl) for her hair tutorials, and her armpit hair revolution. You’re going to love her even more when you read her open letter to women about feminism and the beauty industry.
Here’s an excerpt:
Let’s make this the year we take back our beauty. Why? Because only 4 percent of women consider themselves beautiful and it is time for us to raise that number.
In our culture, we are told that we are supposed to look a certain way in order to be beautiful. We are told that we are beautiful exactly as we are. We are shamed for caring about how we look, and shamed for not caring enough. This shit is powerful, important, and it deeply messes with our brains.
Beauty is officially a feminist issue. As women of all colors and creeds, we are the target market in a gigantic multi- billion- dollar worldwide ad campaign from an unregulated industry that preys on and profits from our deepest insecurities about our bodies. Our sense of “beauty” has been hijacked by multinational cosmetics companies led mostly by rich white men. The time has come for us to take our beauty out of their hands and put it back where it belongs… in ours.
The Women’s Liberation Movement did it’s best to call to question the double standards and injustices imposed on women — and the people who perpetrate them. Today, I call to question the industry that presumes to decide “what beauty is” without regard for the health and well-being of our bodies or our souls.
The time has come for us to take our beauty power back. I asked Alexis Krauss, writer and champion of Big Beauty Reform at BeautyLiesTruth to help me curate a list of five ways that we can take back our beauty practices, and reclaim our sense of what beauty means.
Head over the Huffington Post to read up on the five ways you can make a difference and join the movement.