She-rexes and bunz and roses from Baby Blastoff's awesome gender-neutral baby clothing line

Updated Oct 12 2015
This business paid a fee to be listed on Offbeat Home & Life because they feel their products and services are a great fit with offbeat philosophies… and we agree. Learn more about our ads.

While I don't know much about babies, I do know about the awesomeness that is gender-neutral clothing. I also know that our sponsor Baby Blastoff has mastered the art of gender-neutral baby clothes. Emily Bennett is the mom, artist, and entrepreneur behind Baby Blastoff, and all of her products are manufactured in Albuquerque, New Mexico, where she lives.

Baby Blastoff's styles and colors are carefully chosen by Emily to work for any gender, while still being super-fun and hip. Emily's mission is to create an alternative to the "pink is for girls, blue is for boys" paradigm in children's clothing. As a life-long tomboy who was forced into girly pink-y princess clothing growing up, I raise my glass of whiskey to you, Emily. Fight the good fight!

With clothing items that have names like the "She Rex" and "Bunz and Roses," and with awesome style options like these striped shorts, or, OOH!, rocket rompers… I know where I'm going for baby-gifting from now on.

If you also have baby-related shopping to do — gender-neutral baby shower gifts, or that pesky need to clothe your own children — now YOU know where to go from now on too! Now head over to Baby Blastoff for more fun children's clothing names and designs.

  1. fuck yes. the world needs more of this. (and in more sizes! πŸ˜‰ seriously, it only gets worse as they get older.)

  2. Too bad they're priced out of range of most people's budgets (or normally acceptable price for something the kid will puke on and grow out of in a month or two) πŸ™
    As much as I would love to support American made products that are sustainably sourced and ethically manufactured, if you can't afford the products, you just can't afford them. Hopefully one day products like these will be accessible to more people.

    • I think its important to realize that she makes these…they aren't shipped from a factory somewhere! And that's worth a lot to some.

      • Actually, they are coming out of a factory. But an ethically run, fair wage, etc., factory, which is fabulous, don't get me wrong.
        I truly think it's a wonderful concept, and I'm certainly not knocking it. And for those that can afford it, I rejoice in your good fortune, truly. And I agree that you should put your money where your beliefs are…..but I think the bigger issue I was trying to point out is that most sustainable and ethically produced goods are priced (necessarily, I suppose, but still sadly) out of reach for many. Which leads the movement to cater towards the affluent, and fuels the misconception that only the affluent care about such things.
        All I'm saying is I'm hoping one day in the near future they will be so common that they will be accessible to more people. But how can the demand for $30+ onesies get to a point where the price can start to go down? That's not a snarky question, it's a genuine one.

  3. "They be like oh that kale shirt hella tight!" "I'm like yo, that's 34 dollars for a tshirt!"

    We are alllll thinking that. even though I can afford it does not mean I'd pay that for a onesie, it's almost laughable. I have found tons of gender neutral super fun clothing at major retailers for half that… I believe small businesses would have a higher profit margin by selling their items for more reasonable prices. More sales, more profit, more people spreading the word about your awesome business. Win win.

    • Due to the economies of scale and factory-made goods compared to hand-made goods, there is no way that a small producer can charge the same as target or any other cheap major retailer. I don't think anyone would be able to afford an entire wardrobe of these clothes for kids, especially babies who grow SO fast, but for a baby shower present or a special piece as a gift, it seems reasonable.

      If you don't want to buy it, you don't have to, though. Thank goodness.

    • I have neither kids nor much disposable income, but I'd pay $34 for a good baby shower gift in a heartbeat (in fact I'll probably bookmark this site for next time I need one.) It's really not that crazy.

      Also the thing about well-made baby clothes is that they usually end up getting passed down. Even if one baby can't wear it very long, its siblings/little cousins/mom'sfriendskids will likely end up with it.

      And as far as your small business advice goes…. no. More products sold means more labor and potentially more employees to do the labor. Selling fewer, at a higher price, you may sell fewer but will have the same overall profit with less labor required. Plus, the ability to use higher quality/more ethical materials and labor. Sure, yes, if you're importing millions of units from China for pennies each, you can afford to sell at low prices, but a small business will be paying much more per unit in the first place.

    • Small business economics are not, sadly, that simple.

      "profit margin" is, literally, the difference between how much you sell an item for, and how much it cost you to create and sell it.

      Sometimes accepting a smaller profit margin on an item can lead to greater overall profit for a business, but that is IF:

      1) the lower price actually causes a higher number of sales

      2) the increased sales lead to access to new economies of scale, for example earning a lower shipping rate from fedex or getting a better price on your materials since you are ordering a higher quantity. IOW, if the higher rate of sales lowers your per-unit overhead rate.

      Equally likely is that you don't hit any of the super-awesome economies of scale savings and you have now incurred additional expenses. If you have more stock you have to store it, you may need to hire (more) people to help you and you have to pay them at least minimum wage (even though most small business owners I know aren't making that much themselves). So you are making more sales, and making less money overall. IF you are selling more items.

      Where the lines between "too much" "ok price" "good deal" and "so cheap it must be low quality" customer reactions happen is something that befuddles even the experts, and varies by every customer group, item, and where it is being sold; sometimes lowering a price also lowers sales. Sometimes things don't sell until you *raise* the price, especially something you are presenting as a quality, non-ephemeral product.

      If you have the extra overhead from additional stock AND aren't making extra sales? That is the death knell of many a business.

      I totally get looking at a price and feel like it's out of line. But small business prices mostly come from a realistic look at how much they need to be to keep the doors open; don't assume the gouge.

      (That $50 Gucci t-shirt, though, yeah, they have all the economies of scale and got made for pennies somewhere with deplorable working conditions. That's the bite of it. But that's not really what we're talking about here.)

  4. Hey y'all: I totally respect that not all our sponsors' products will be fit for everyone's budgets, but please recognize that these are the businesses that allow us to continue publishing Offbeat Home & Life.

    If you're wondering why Offbeat Families stopped publishing for lack of funds… threads like this should make it pretty clear why that happened. Please be respectful.

    • Also I'm pretty tired of feeling like I don't belong here because I CAN afford and would buy stuff like this when I see all these types of comments. It smacks a bit. I feel kind of shamed out of commenting sometimes. OBH, you do have at least one reader with plenty of hard-earned disposable income who does appreciate all the neat offbeat stuff you find and post!

      • Oh noez! That makes me sad to hear. But it reminds me that your budget-shame feeling is totally why this post is so damn important.

        For the future: Don't ever be shamed out of commenting on all our neat stuff — or anything at all for that matter! That's why we feature all kinds of neat stuff (and ideas) for all kinds of budgets (and brains).

      • Hell, I'm poor and I still plan to buy one of the t-shirts. They're absolutely adorable and a t-shirt will last long enough (especially if bought too big) to be worth the price. Some things are worth the splurge even if you don't have crazy disposable income.

        Also, even if you can't afford to buy things, they're wonderful inspiration for things you can do yourself.

      • I agree. I am an offbeat auntie who absolutely loves to splurge my little niecelets with things their moms and dads maybe wouldn't be able to purchase. It's fair to recognize that something might be out of your budget, but that doesn't mean that other people wouldn't choose to buy it. I looked at plenty of articles in OBB for items that I never would have bought because I didn't choose to spend my tight wedding budget on an expensive dress, or booze, or nice shoes. If it isn't for you, move on and let be!

    • Yeah, like: "Don't bite the hands that feed ya." Sheeesh, fans. If you don't like a paying sponsor, maybe just keep it to yourself?

  5. These are great. I don't have kids but we have a nephew and friends with kids and buying gender neutral clothing is high on my list when I am shopping for gifts.

  6. I don't have kids, but to me this seems like an awesome baby-shower type gift. I assume that the clothing IS well made, and will handle vomit and feces and drool and whatever other bodily fluids (or non-bodily fluids) a baby can manage to throw at it – and that's awesome. It's a bamboo-cotton-spandex blend, that's not a cheap fabric.

    If you can afford this – woo! it's awesome! Or, buy one (ONE) as a gift for a couple you know who are expecting. If you can't – that's okay too! You are NOT what you buy (or what you can buy)! There was an excellent post going around the crafting/sewing/quilting world that was similar to the "out of my budget" post here on OBH – point was, that just because it's out of your price point, doesn't mean that you are any less of a person for it. I think we all get caught up in that undercurrent of consumerism where our self worth is characterized by our consumption – whether we ascribe to those values or not. It's hard to fight society all of the time.

    So… yeah. Awesome! I'd love to see more designs. I know a lot of people who are having kids in the near future, so I'll keep an eye on this sponsor. πŸ™‚

  7. I am continually frustrated by the fact that mainstream sources of baby/toddler clothing are so gender rigid. I would love more gender-neutral options that didn't break the bank. I don't begrudge someone making quality clothing that I would love to have but can't afford.

    But I think it's interesting to consider WHY the mass-produced stuff that you find at Babiesrus, etc is so rigid. Why? It feels like more than just "giving the people what they want". I can't believe that everyone is unwilling to buy other than blue for boys and pink for girls. Why does gender and economics seemed to be tied in this way? Because it offers the highest profit on the largest scale?

    • I actually think that the vast majority of people do want pink and blue clothes. It boggles my mind, but that's the way most people seem to be. I'm a midwifery student, and midwifery is a pretty feminist profession. Midwives very often identify as feminist. I expected our clients to be pretty feminist. And at every single birth, the midwives I follow go through a bunch of hats (knitted by volunteers) at the hospital and looks for one that is the "right" colour for the baby's sex. I systematically choose more gender neutral hats, and they systematically change them (seriously! They go behind me and replace my chosen hat with a more pink/blue hat!). If the baby's sex is unknown, they put two hats out, instead of putting out one gender neutral hat.

      The parents often seem less concerned with their baby wearing gendered clothing, but I've seen parents who don't know the sex come in with two outfits, a pink and a blue one, and then pick the appropriate one.

      I'm starting to think that if/when I have a baby, I'll need a birth plan just to say "please don't put a really gendered hat on my baby".

        • And even IF the parents want it, WHY do they want it? Maybe because it's being constantly pushed upon them that this is IMPORTANT and how it's done.?

    • Well, for the industry one reason would be, because they can sell more clothes. F.ex. you already have one kid and lots of barely worn baby stuff and then you have another kid (or your sister/friend/whoever does) and you might be able to reuse those clothes, but OH NOES the new kidlet is a girl and all the stuff you have is blue!!! Or a boy and you have pink. The issue is a bit different, because for boys it's more: Can't put them in pink, and for girls: OH, bring out all the frills!! (more than: can't put them in blue). But: Neen/Want gendered stuff!! still results in: Buy new stuf!!

  8. I love this! I don't have any kids of my own, but if it happens someday, I'm totally snagging one of those rocket rompers. The world needs more unisex kid clothing– and not just "yellow and green for newborns", but like this site– colorful fun patterns that are not covered in 98 layers of tulle fluff and sparkle ribbons with ballet shoes, nor pictures of Lightning McQueen and Buzz Lightyear shooting blasters at Darth Vader. I'm SICK of the gender binary of kids' clothes that is so damn prevalent in today's society– when I was growing up in the early 1990s, my favorite things to wear consisted of a blue (denim) dress with rainbow ribbons, neon orange shorts (ah, 1991), a red shirt with hearts, and a teal outfit with black fish. All over the map. I'm a nanny now and my kids (and their friends) only have things that are PINK PINK PINK for girls and BLUE BLUE BLUE for boys.

    I did a quick google search to find other companies that are doing unisex baby clothing, and I found one website that advertised itself as " redefining the newborn gender neutral market"… which sounded cool except I discovered that the entire point of the company is that every single item they sell is reversible pink/blue, so you can "choose correctly" once the baby is born! I literally wanted to throw up. In a world of "there are no longer only two genders for all people", it's disgraceful that we are shoving the "correct" color down the throats of youngsters as early as before they're born. I believe little girls look adorable in blue, and pink is perfectly fine for many boys (although I've met some whose complexions really couldn't pull it off, but that's a different story!).

    I once went to a baby shower bearing a gift of two pacifier sets– pink and blue– "just in case", meaning just in case the baby girl happened to feel like blue one day. All the other guests laughed at me (really!!) and that blue pacifier was literally the only speck of blue at the entire party! Appalling.

    Go Baby Blastoff! I wish Emily success in her business, because I think it's a great thing she's doing.

  9. I may not put a onesie in the budget for my own kiddo, because I tend to shop at thrift stores, but I would TOTALLY snag these as a gift for someone else's kid (what does that say about my parenting?!). I think they are adorable and could totally make a thoughtful gift for someone.

  10. I wish this was around (or I'd known about it) 3 yrs ago when my youngest son could have fit these clothes. I love purple and only found 1 purple shirt that I liked enough. Most are too frilly for me.

  11. My cousin is an independent fashion designer in San Francisco and not everyone can afford her clothes. Even I am saving up to purchase a pair of her $75 leggings. Everything she does is handmade, ethically & sustainably sourced and hand dyed with natural instead of chemical dyes. That kind of process takes time and money. I don't think we should be criticizing a vendor for their pricing when they are competing in a market that exploits low-wage laborers in other countries to keep their costs low. While I understand not everyone can afford craft baby rompers, we should be focusing on what we CAN do to put our money and resources where our ethics are, rather than criticizing others for doing the same thing, albeit in a mode not all of us are able to afford.

  12. Perfect for expecting parents who don't know the sex and still want some cute outfits for their new ones when they arrive. I found all the gender neutral stuff at the big box stores to be pretty unappealing when we were expecting our first and did not know the sex. I wish I could have gotten a few of these adorable outfits to have on hand instead!

  13. I bought my toddler daughter some t-shirts today from Target (Australia) as they had print long sleeve t's for $4 each. There was exactly 1 girls T that I liked (white, with a french bulldog face and a yellow bow tie), so I headed over to the 'boys' section as I always do and picked up a couple of those (of which most were awesome, though predominantly blue). As I put them down on top of the 'girls' T I realised that they were COMPLETELY DIFFERENT. The boys was bigger, simpler and a basic cotton. The girl T was slimmer fit, very stretchy and had gathering at the shoulders. You know what? I was PISSED. These T's were identically tagged, barring the 'girls' and 'boys' business, and were on the same sale and listed as being essentially the same. They weren't the 'fancy' tops, these were the basic T's available, sizes 2 – 7. So, tighter tops for pre-pubescent girls is the norm?! What?! So in order to buy my daughter a normal t-shirt I have to shop in the boys section?
    So I would absolutely pay these prices to support a company producing awesome and appropriate clothing. Do they ship to Australia? Pinning for future reference!

    • We've bought jeans for our baby (size 12 months at the time) and when we got home and put them on him, they were cut super low in the back/butt area. I was confused and just thought it was a mistake in the factory until another mom said, "Oh, those are girl jeans."

      BABY GIRL JEANS? Cut low in the butt? I nearly died. I couldn't believe it was a thing, but yep, I've now seen it countless times. Compared to boy jeans, "girl" jeans are cut lower in the back.

      • Seriously??? This is insane! We're borrowing a ton of clothes from my sister and her family for our first baby (due in the next few weeks), and I figured girl or boy, pants wouldn't be any different. Presumably our nephews' old pants are still going to function the same way, even if our baby does turn out to be a girl…

        Why would they bother changing the cut? Seems to me, at that age, physically a boy and a girl aren't going to be so different as to require a totally different rise on their pants…

        All the same, I'd rather our girl be doing the "Steve Urkel" than risk having a plumber's crack…

        • At 12 months it'd be less plumbers crack than: look at my sexy sexy diaper… (I mean those DO come with some cute prints… (UGH))

  14. This is so great. I get so frustrated when parents make gender essentialist statements ("he's always been such a BOY from day one!") when they have been covering their babes in gender socialization from day one! Thanks for making more options. I believe it is not just a social statement for adults but also actually hugely important in development because it affects how others view the child and interact with them.

  15. This seems like an ideal baby shower gift! I'll bookmark it to purchase one next time I have a friend I need to buy for. It's great to have an option that will let me stand by my values (not over gendering babies) without necessarily alienating more traditional friends.

  16. This is the type of thing that gets pinned on my Pinterest for future kids of my friends (or of my own)! Thanks to Emily for filling a void she saw in society!

  17. Bookmarking this….All of my friends are having babies right now, and I'm constantly on the lookout for feminist/subversive baby gifts.

  18. So cute! Did anyone check out those Western Shirts on their website? Those would be great for a baby photo shoot (or birthday? I don't know- sometime when you take lots of photos!). I wish they made them in my size πŸ™‚

  19. OH MY GOSH I want all of them!

    hmm… I DO have a baby shower coming up for a friend!

    Totally awesome. Thank you! I love gift ideas like this!

  20. Very cute stuff! πŸ˜€ I'm going to link a friend who's pregnant just now to this – she was complaining not long ago about how difficult it is to find gender-neutral baby clothing. It does seem like a really strange thing to me that not having options is just really weird, not having any kids of my own but always having thought that gender-neutral was the way to go. It's missed profit, surely? All of my baby photos are in a green baby-grow, which I think is adorable with the curly blonde hair I had back then (if I do say so myself ;)).

    The last time I came across this in action was last March when I was visiting my partner's family, and when shopping with his sister we found a -gorgeous- little furry brown bear onesie complete with a hood with ears to her eight-month-old daughter cozy in the cold Chicago spring. We showed it to his (absolutely lovely) mother, who agreed that it was terribly cute on her, but asked, "but how will people know that she is a girl?" Made me sad! The hood was a little loose so she ended up wearing a little yellow cotton hat underneath, which was deemed acceptable.

  21. YASSSS This would make a fantastic baby shower gift or gift for my nieces or nephews.. I'm running to the link once I hit send to see what sizes they go to (unfortch I'm only seeing this post now, when my youngest baby is 7 months old lol) Fingers toes and eyeballs crossed they still still fit my nieces and nephews because OMG Adorable and I love supporting good companies! I hope to see more posts from this company in the future, they are fantastic and would love to see more on here about them πŸ˜€

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