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Why is minimalism so damn bright white?

I've been reading a lot more blogs about simplicity and minimalism when it comes to fashion, wardrobes and homes. And a commonality that I keep seeing is white, black and neutrals. Don't get me wrong, I love a good black and white, especially in fashion. It's classy and clean. But I am a vibrant and colorful person, and I need that in my home! Why is every single blog about minimalism and decluttering seem to think people want a pristine white decor?