HomeMint: Justin Timberlake, home decor, and "encompassing masculinity"

By on May 17th

Estee Stanley and Justin Timberlake, fingering fabric samples


If you're an aging unabashed Justin Timberlake fan like myself, then you surely noted the launch last week of his new home decor collaboration, HomeMint. I loves me some JT, so I registered (early even!) and took a poke around. The site is basically subscription-based home decor boutique where you can buy (mostly expensive) home accents that have been curated by JT and his interior designer/celebrity stylist pal, Estee. (Although let's be honest here: in the world of celebrity businesses like this, the celeb in question typically doesn't actually have involvement, other than posing for some pictures.)

I went peeking around the site to see if any of the stuff was my style, and mostly it's not. I suppose my tastes run both louder and cheaper than most of what they're selling, which is fine. I'm not really their target market, which I'm guessing is more, like, US Weekly readers with high-limit credit cards who want to feel glamorous by having a little JT up in their boudoirs.

Despite not quite being their demographic, I totally still entered the contest to win a trip to LA to hang out with JT and Estee. We can talk color swatches and I can try to convince them rainbows are fucking awesome. I also followed HomeMint on Pinterest, where this doozy of a pin showed up, with the caption "Encompassing masculinity":

Source: edit.konradolsson.se via Ariel on Pinterest

Blink blink. This combination of the picture and the "ecompassing masculinity" caption cracked me up so hard that I stammered on Pinterest, "Please, come have the sex with me on my raw wood manbed. That barrel is full of beer."

Not to be outdone, my Offbeat Homies on Pinterest took it even further:

  • "I made these bricks out of pure testosterone and my chest hair." -Beck Rea
  • "I have many leather-bound books and my apartment smells of rich mahogany." -Dootsie, quoting Anchorman.

Now listen, I don't mean to be snarky: I actually really love how Justin Timberlake has evolved his post-popstar career. (Anyone else think his tech-hipster beard at CES was braided from PURE WIN!?) That said, I do think he can do better than grey $75 pillows and raw wood manbeds. Homeboy needs to get some SPARKLY RAINBOWS up in that HomeMint situation. This is me making my HEY, JUSTIN: CALL ME face.

PS: who's got their own caption for the "Encompassing Masculinity" photo?